One million plastic bags are used every minute around the world. An average of 93% of these bags end up in landfills. These bags are made from a plastic called HDPE, one of the greatest material discoveries of the last century. PLAG takes advantage of this free resource of HDPE; through a unique up-cycling process, it turns the valueless bags into valuable objects. Recycled plastic is often dismissed as cheap or tasteless, especially aesthetically. PLAG aims to challenge that notion by delivering a line of hand-worked vessels that are reminiscent of glass or ceramic craftsmanship.

PLAG was awarded the Innovation Initiative Grant as well as the Enterprise Initiative Grant from the University of Edinburgh in 2014. 

Art direction and photography by Wael Seaiby.

Short animation explaining the process behind PLAG, an innovative project which turns superfluous supermarket plastic bags into an easy-to-mould plastic powder called PLAG, from which almost any object can be made.

Illustrations and animation by Wael Seaiby.

El Ridiculo is the moniker under which I conduct research as a designer in residence at Edinburgh College of Art. El Ridiculo is Spanish for “the ridiculous”. The logo represents a sizzling piñata, which, once cracked open, lets its heart fall out. Ridiculous, right? El Ridiculo is less of a brand, and more of a visual research identity.

Short animation created to launch a crowd-funding campaign for OH, NO!, an Edinburgh-based design studio which specialises in material experimentation and re-use.

Illustrations, animation and sound design by Wael Seaiby.

Poster for a series of spooky short plays by the Village Pub Theatre - an Edinburgh-based theatre group. The bird wallpaper at the Village Pub, where the plays are performed inspired the bird motif.

An introductory calling card created to give out at student mixers at Edinburgh College of Art. Designed as a paper doll, the card invites the “user” to keep it on their desk.

Illustrated poster of heroes that may not be the brightest, created as a reward for a crowd-funding campaign for OH, NO!, an Edinburgh-based design studio start-up.

Poster for the short documentary The Way The World Tastes by Lukasz Kulec. The film showcases the life of visually impaired 66 year old John Charles. The poster plays on themes of shortsightedness - with custom letters intricately designed from illustrations of objects Mr. Charles interacts with during a short holiday in Scotland.

Short animation created for Averda for the occasion of Eid at the end of the month of Ramadan. The animation was sent to Averda’s clients to wish them a happy Eid. Mixture of hand drawn animation and digital animation.

Logo, album cover, booklet and packaging design of the Lebanese National Anthem re-recorded in the voice of legendary Lebanese singer Feyruz. The word “Lubnan” - Arabic for Lebanon - which means snow capped mountains, inspired the use of white cotton card, which, when laser engraved, generates a wooden-like texture reminiscent of the famous Lebanese cedars.

Logo, album cover, booklet and packaging design of Monarchy’s debut conceptual album The Rise And Fall At Lantis, which tells the story of Atlantis’ fallen prince in the pages of its booklet. Monarchy are a young progressive rock band from Beirut.

Lady & Laird is an Edinburgh-based fashion brand of luxurious accessories for women fabricated from top-notch Harris Tweed and fur. Lady & Laird is simple, trendy and sophisticated.

Proposal for to re-brand the National Museum of Beirut into the Beirut National Museum of Archaeology - BNMA. The logo represents a Phoenix made up of seven different shapes, in reference to the BNMA's seven sections.

Animated logo, business card, flyer and website designed for marketing strategy firm called umbrella. The focus is conveying the idea of an umbrella without the explicit use of one, with a simple typographical treatment - the circumflex is the answer. Other diacritical marks are used above the "u" to represent the different services that umbrella offers, as made evident in the logo animation. 

The Frankenstool is a flat-packable stool for children that is easy to assemble. Its name derives from Frankenstein - its patchy parts come together to make one object. Current research suggests that imperfect toys help children be more tolerable and reduce bullying. The Frankenstool plays on this theory. 

Art direction and photography by Wael Seaiby.

Business cards for Ireland-based designer Deirdre Smyth. One big rust imprint of a chain was created then digitised and manipulated to create an aesthetic that was reminiscent of Deirdre's work. Six different business cards were created in total.

Short experimental animation for an installation to Bernard Herrmann's Twisted Nerve.

Comic booklet made to humorously illustrate the song "Gun" by Scottish band Chvrches.

The seat of the stool is made from 190 plastic bags fused together into a solid sheet of plastic using a heat press. That sheet is then trimmed and sanded around the edges. The legs were purchased at a flea market to further expand the notion of reusing and up-cycling. The stool is also flat-packable due to the nature of the legs' joints.

Editorial illustration on censorship and its effects on youth for Lebanese magazine MARCH.

Short film that parodies the infamous 1938 radio broadcast of Orson Welles' telling of H.G. Wells' War of The Worlds as part of The Mercury Theatre on the Air programme. The story goes that listeners believed the show to be a news broadcast and were under the impression that earth was indeed under attack from aliens. 

Illustrations and animation by Wael Seaiby.

A series of Halloween inspired portraits created for Drawlloween 2014. Top left to bottom right: Frankenstein, Scarecrow, Vampire, The Devil, Alien, Demon.

Illustrations created for various applications.

Yeti costume made from 220 carrier bags.