One million plastic bags are used every minute around the world. An average of 93% of these bags end up in landfills. These bags are made from a plastic called HDPE, one of the greatest material discoveries of the last century. PLAG takes advantage of this free resource of HDPE; through a unique up-cycling process, it turns the valueless bags into valuable objects. Recycled plastic is often dismissed as cheap or tasteless, especially aesthetically. PLAG aims to challenge that notion by delivering a line of hand-worked vessels that are reminiscent of glass or ceramic craftsmanship.

PLAG was awarded the Innovation Initiative Grant as well as the Enterprise Initiative Grant from the University of Edinburgh in 2014. 

Art direction and photography by Wael Seaiby.

Short animation explaining the process behind PLAG, an innovative project which turns superfluous supermarket plastic bags into an easy-to-mould plastic powder called PLAG, from which almost any object can be made.

Illustrations and animation by Wael Seaiby.

El Ridiculo is the moniker under which I conduct research as a designer in residence at Edinburgh College of Art. El Ridiculo is Spanish for “the ridiculous”. The logo represents a sizzling piñata, which, once cracked open, lets its heart fall out. Ridiculous, right? El Ridiculo is less of a brand, and more of a visual research identity.

Short animation created to launch a crowd-funding campaign for OH, NO!, an Edinburgh-based design studio which specialises in material experimentation and re-use.

Illustrations, animation and sound design by Wael Seaiby.

Poster for a series of spooky short plays by the Village Pub Theatre - an Edinburgh-based theatre group. The bird wallpaper at the Village Pub, where the plays are performed inspired the bird motif.

An introductory calling card created to give out at student mixers at Edinburgh College of Art. Designed as a paper doll, the card invites the “user” to keep it on their desk.

Illustrated poster of heroes that may not be the brightest, created as a reward for a crowd-funding campaign for OH, NO!, an Edinburgh-based design studio start-up.

Poster for the short documentary The Way The World Tastes by Lukasz Kulec. The film showcases the life of visually impaired 66 year old John Charles. The poster plays on themes of shortsightedness - with custom letters intricately designed from illustrations of objects Mr. Charles interacts with during a short holiday in Scotland.

Short animation created for Averda for the occasion of Eid at the end of the month of Ramadan. The animation was sent to Averda’s clients to wish them a happy Eid. Mixture of hand drawn animation and digital animation.

Logo, album cover, booklet and packaging design of the Lebanese National Anthem re-recorded in the voice of legendary Lebanese singer Feyruz. The word “Lubnan” - Arabic for Lebanon - which means snow capped mountains, inspired the use of white cotton card, which, when laser engraved, generates a wooden-like texture reminiscent of the famous Lebanese cedars.

Proposal for to re-brand the National Museum of Beirut into the Beirut National Museum of Archaeology - BNMA. The logo represents a Phoenix made up of seven different shapes, in reference to the BNMA's seven sections.

Animated logo, business card, flyer and website designed for marketing strategy firm called umbrella. The focus is conveying the idea of an umbrella without the explicit use of one, with a simple typographical treatment - the circumflex is the answer. Other diacritical marks are used above the "u" to represent the different services that umbrella offers, as made evident in the logo animation. 

The seat of the stool is made from 190 plastic bags fused together into a solid sheet of plastic using a heat press. That sheet is then trimmed and sanded around the edges. The legs were purchased at a flea market to further expand the notion of reusing and up-cycling. The stool is also flat-packable due to the nature of the legs' joints.

Editorial illustration on censorship and its effects on youth for Lebanese magazine MARCH.

Illustrations created for various applications.