Averda, a waste management company with offices in countries all around the world wants to wish its staff members a Happy New Year. Is there a better way to achieve that than sending everyone an animation of each country's national animal/bird getting ready to celebrate the new year by pulling out its party cone? Nope!
El Ridiculo is the moniker under which I conduct research as a designer in residence at Edinburgh College of Art. El Ridiculo is Spanish for “the ridiculous”. The logo represents a sizzling piñata, which, once cracked open, lets its heart fall out. Ridiculous, right? El Ridiculo is less of a brand, and more of a visual research identity.
A wee edit of animations I worked on in 2017.
A series of Instagram and Facebook sharable GIF's created for the Scottish Documentary Institute's (SDI) annual Bridging The Gap competition. Every year, SDI pick a theme and invite filmmakers from all over the UK to submit their documentaries for a chance of getting internationally distributed. This year's theme was Love. Taking inspiration from the Summer of Love of 1967, these graphics were created to symbolise love's ubiquitous meaning—acceptance, rock'n'roll, self-awareness, truth, birth, sex.
Short animation created to launch a crowd-funding campaign for OH, NO!, an Edinburgh-based design studio which specialises in material experimentation and re-use.
Illustrations, animation and sound design by Wael Seaiby.
Short animation explaining the process behind PLAG, an innovative project which turns superfluous supermarket plastic bags into an easy-to-mould plastic powder called PLAG, from which almost any object can be made.
Illustrations and animation by Wael Seaiby.
One million plastic bags are used every minute around the world. An average of 93% of these bags end up in landfills. These bags are made from a plastic called HDPE, one of the greatest material discoveries of the last century. PLAG takes advantage of this free resource of HDPE; through a unique up-cycling process, it turns the valueless bags into valuable objects. Recycled plastic is often dismissed as cheap or tasteless, especially aesthetically. PLAG aims to challenge that notion by delivering a line of hand-worked vessels that are reminiscent of glass or ceramic craftsmanship.
PLAG was awarded the Innovation Initiative Grant as well as the Enterprise Initiative Grant from the University of Edinburgh in 2014.
Art direction and photography by Wael Seaiby.
A poster and sharable GIF's for a short documentary called The Way The World Tastes by Lukasz Kulec. The film follows 66 year old visually impaired John Charles on a holiday in Scotland. The poster plays on themes of shortsightedness - with custom letters intricately designed from illustrations of objects John interacts with during his holiday. John has a keen interest in cutting and collecting logs, making them a prominent graphic in the campaign.
Poster for a series of spooky short plays by the Village Pub Theatre - an Edinburgh-based theatre group. The bird wallpaper at the Village Pub, where the plays are performed inspired the bird motif.
Logo, album cover, booklet and packaging design of the Lebanese National Anthem re-recorded in the voice of legendary Lebanese singer Feyruz. The word “Lubnan” - Arabic for Lebanon - which means snow capped mountains, inspired the use of white cotton card, which, when laser engraved, generates a wooden-like texture reminiscent of the famous Lebanese cedars.
A monochrome screen printed tea towel created for Hassle.com as a giveaway for their top customers. Hassle.com is an online platform for cleaning services.
Editorial illustration on censorship and its effects on youth for Lebanese magazine MARCH.