One million plastic bags are used every minute around the world. An average of 93% of these bags end up in landfills. Plastic bags are made from a plastic called HDPE, one of the greatest material discoveries of the last century, which is particularly ironic.
PLAG takes advantage of the free resource of HDPE that these bags offer; through a unique up-cycling process, it turns the valueless bags into valuable objects. Recycled plastic is often dismissed as cheap or tasteless, especially aesthetically. PLAG aims to challenge that notion by delivering a line of hand-worked vessels that are reminiscent of glass or ceramic craftsmanship.
PLAG was awarded the Innovation Initiative Grant as well as the Enterprise Initiative Grant from the University of Edinburgh join 2014.