One million plastic bags are used every minute around the world. An average of 93% of these bags end up in landfills. These bags are made from a plastic called HDPE, one of the greatest material discoveries of the last century. PLAG takes advantage of this free resource of HDPE; through a unique up-cycling process, it turns the valueless bags into valuable objects. Recycled plastic is often dismissed as cheap or tasteless, especially aesthetically. PLAG aims to challenge that notion by delivering a line of hand-worked vessels that are reminiscent of glass or ceramic craftsmanship.
PLAG was awarded the Innovation Initiative Grant as well as the Enterprise Initiative Grant from the University of Edinburgh in 2014.
Art direction and photography by Wael Seaiby.